Product Benefits
Memory Murir Moya offers a combination of simple ingredients with traditional nutritional and cultural benefits:
Natural Sweetness from Jaggery: It uses jaggery (Gur) as the primary sweetener, which is an unrefined form of sugar often preferred over white sugar.
Jaggery is known to contain minerals like iron and can act as a digestive aid. Good Source of Fiber: Puffed rice (Muri or Murmura) provides dietary fiber, which aids in digestion, promotes satiety, and contributes to healthy bowel movements.
Light and Easily Digestible Snack: Unlike heavy, fried snacks, Murir Moya is very light, airy, and easy on the stomach, making it an excellent option for a mild, traditional sweet treat.
A Taste of Tradition: As a beloved cultural snack, especially popular during winter, festivals (like Poush Sankranti), and religious ceremonies, consuming it provides a connection to regional culinary heritage.
Simple, Wholesome Ingredients: The product relies on just two main, naturally-sourced ingredients (puffed rice and jaggery), often making it a healthier alternative to highly processed, complicated sweets.
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