✅ Product Benefits

1. Potent acid suppression from first dose
   Works as a potassium-competitive acid blocker (P-CAB) with faster and more sustained inhibition of gastric acid compared to PPIs, maintaining pH >4 longer with rapid onset. 

2. Broad ulcer and reflux indications
   Used for healing and maintenance of gastric ulcer, duodenal ulcer, reflux esophagitis, and preventing ulcer recurrence in patients on low-dose aspirin or NSAIDs. Also used as part of H. pylori eradication therapy. 

3. Convenient dosing flexibility
   Standard treatment: 20 mg once daily for acute ulcer or esophagitis; maintenance dose 10 mg once daily for recurrent reflux; taken with or without food.

4. Well-defined pharmacological profile
   Non–pro-drug drug unaffected by gastric activation requirements; metabolized mainly via CYP3A4, avoiding variability seen with CYP2C19 polymorphism in PPIs. 

5. Acceptable safety profile when monitored
   Common side effects include diarrhea, constipation, nausea, abdominal discomfort, headache, liver enzyme elevations, rash, and edema. Rare severe reactions reported. Use cautiously in patients with liver or renal impairment, pregnancy, or lactation. 

6. 
   Priced around ৳7 per tablet in Bangladesh; widely available in pharmacies nationwide.